It`s worth noting that Amazon doesn`t require sellers to use any of the 11 law firms to join its trademark registry — the requirement is simply that the seller has a trademark (or a trademark application through the IP accelerator). However, it remains to be seen what impact this type of law firm transfer will have on the legal services market. By some estimates, there are nearly 3 million active sellers on Amazon, which has compiled a list of just 11 law firms it recommends at discounted prices. This whole initiative raises questions. What methods has the tech juggernaut used to examine its IP accelerator law firms and how does it define quality? What role do customer reviews play in terms of companies staying on the list? How were prices determined? Does Amazon use any of these law firms for its own intellectual property work? Is intellectual property the only type of legal department to receive this treatment, or will we all soon be able to purchase a legal service from Amazon? On October 1, 2019, Amazon announced the launch of Amazon Intellectual Property Accelerator (IP Accelerator) in a message from its Vice President of Global Customer Trust and Partner Support, Dharmesh Mehta. Aimed at small and medium-sized businesses, the IP accelerator is designed to connect sellers using Amazon`s marketplace with intellectual property law firms that can help them register U.S. trademarks for their brand and products. (Once a seller has registered a trademark through the intellectual property accelerator, Amazon may also offer additional « trademark protection measures » through its trademark registration, such as verifying potentially fraudulent offers and greater autonomy over product details as they appear on the site.) According to Amazon, the goal is to encourage sellers to strengthen their intellectual property and trademark rights. However, as some commentators have pointed out, it also represents a potentially significant foray into the legal services market for the giant tech company. In the legal profession, information is the key to success. You need to know what is happening to customers, competitors, practice areas, and industries.
Law360 provides the intelligence you need to stay an expert and beat the competition. « Amazon reviewed participating IP law firms for experience, expertise, and customer service, » Mehta notes in its blog post announcing the launch. In particular, Amazon sellers, who are all potential customers of these 11 law firms, have the opportunity to examine the companies themselves within the IP accelerator by browsing a typical Amazon marketplace experience in several ways (see screenshot below). Verified customers of IP accelerator companies can leave ratings between one and five stars and post open reviews describing their experiences. Law firms list their areas of expertise, the languages in which their services are available, as well as their own branding, which may include the firm`s full name, logo, and other marketing materials. Amazon sellers can`t purchase legal services directly through the IP accelerator, but have the option to contact the provider if they`re interested — an option that`s only available to sellers in certain countries and users with valid merchant accounts. The IP accelerator is located on Amazon`s network of service providers, which includes a disclaimer that all offerings – legal or otherwise – are intended to be information resources. For the IP accelerator, these resources include a list of (currently) 11 specific law firms, all three offering specific services at pre-negotiated prices. Citing the IP Accelerator`s FAQ page, these services include: Amazon establishes a clear link between the IP accelerator and small and medium-sized businesses protecting their brand, with Mehta touting the program`s nomination in a statement to the U.S.
House of Representatives Small Business Committee earlier this month. Amazon`s basic argument: Brands are good for their sellers and good for the health of their market, and the IP accelerator is a way to connect sellers with legal service providers ready to offer these solutions. NOTE: A confirmation email will be sent to your address before you can access your trial version. The committee pointed out that a particular discipline can only take you to a certain point; What sets you apart is your ability to learn and grow within a company. « In any meaningful career, » Michael said, « you`ll be valued based on the opportunities you`ve had and the problems you`ve solved. » Lauren told students to convey the importance of their degree on their resumes and how their special skills can help the organization. « Write a sentence about why you chose it and what the program is, » she recommended. « That`s why I did it, that`s what I hope it will build a bridge and so it will create added value. » Remember: always keep your CV on ONE page! Law360 may contact you in a professional capacity with information about our other products, services and events that we believe may be of interest to you. You can update your communication preferences via the unsubscribe link in our communications. We take your privacy seriously. Please note our privacy policy. Enter your contact information below and select your areas of interest to stay ahead of the curve and receive law360`s daily newsletters Save my name, email address and website in this browser the next time I comment. Many people may look good on paper.
Use the interview to show that you care about your potential role and are ready to grow in it. « We really want people who learn for life, » Michael said. « Who are excited about things, who are passionate about learning new things, who are willing to take risks. » Very well. I will share it with my friends, fill out the requests Thank you Your email address will not be published. Mandatory fields are marked * I saw the best project so far when they created the Creed Aventus fragrance. One of the best ways to work backwards, the Amazon methodology relies on professionals who can explain their areas of expertise to colleagues with very different academic backgrounds. « The way to succeed is to simplify complex concepts in your communication so that there are no missteps and misunderstandings, » Michael said, mentioning that he was excited about how the MSL program could help create candidates who are fluent in different disciplines.